Thursday, October 20, 2005

wtf is web2.0?

Carry posted a great entry on terminology. One of the concepts she mentioned is Web2.0. Now, I'm not saying I have a better definition of the term, but I have my own opinion, which is basically what everyone has only they try to look smart by referring to it as if its a well known, well defined, technical term. Bull. (well, maybe except Tim O'Reilly, who probably coined the term. He's also the one who invented LAMP).

Web2.0 is not about technology. Its about people, and the interaction between them. In a broader perspective, its about division of labour. Of course, having the right technology helps, but most of it is already out there.

It started with friendster, Orkut and the like. Those got boring after a while, but the ideas caught. Then came del.icio.us and technorati, with the whole tagging thing. flickr also tagged along (>cough< sorry. couldn't help myself). The technology is trivial. The idea is radical. Its about breaking down hierarcies of knowlege and consequently distributing the ownership of knowledge. Hence folksonomy. (noticed that all my references are wikipedia? Did I say breaking down of hierarchies? Distributed ownership of knowledge?) And if knowledge is power, and it is, then we're talking about a break down of social hierarcies and distribution of socio-economic-political power. We're talking revolution, yeah. But seriously, remember the semantic web? You know why it would never work? Ontologies. Someone has to have the authority to dictate them. Well, ain't that kind of world no more, so we're tagging, and happy with that, thank you.

Oh, and of course - bolgs and RSS / ATOM syndication. Wouldn't have technorati without them. Again, the technology varies, but the idea stays the same. I call it ssammedia, which is mass media with the mass going the other way. Actual, that's probably where it started. After all, web2.0 is all about participation.

Now the big guys are picking up on it. Yahoo! with it's 360 Google buying around. I'm sure MicroSoft will have a go, I've heard they already have something, but this is really against their grain.

The thing is, the technology is simple - simple to create and simple to use. Its the change of mindset that's interesting.

But still, where does AJAX fit in? Oh, it just does the same stuff but soo coool. Interestingly, where AJAX defines one style of web2.0 applications, there's also an alternative one.

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